Tag Archives: Web Analytics

Designing great dashboards – part 3 now available

Further to my post a few weeks back on Designing great dashboards parts 1 and 2 from Juice Analytics, part 3 is now available.

"The third part of our dashboard design guide provides practical tips for putting information on the page in a way that communicates effectively to your audience…"

To register please visit http://www.juiceanalytics.com/registration/dashboard_design/

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Designing Great Dashboards

Juice Analytics has published a 3 part book called “A Guide to Creating Dashboards People Love to Use“. To register to receive a copy, visit Juice Analytics and sign up.

To quote an introductory paragraph from the document:

This document will approach dashboard design in a holistic way, beginning with general goals and evolving to specific data presentation. Part 1: Foundation will help you identify your target audience, understand what type of dashboard you want to create and why it is valuable to your organization. It concludes with guidance regarding how to focus your message on the information and metrics that matter. Part 2: Structure will get you started on designing your dashboard, including what form it should take, how to arrange for audience understanding, and what navigation, interactions, and capabilities will make the dashboard useful and engaging. Finally, Part 3: Information Design dives into the details of interface and information design. You will learn how to lay out your dashboard and best practices for charting and data presentation.

Parts 1 and 2 are now available – part 3 is not far away…..

WAA releases report on Government and Non-Profits use of Web Analytics

The Web Analytics Association (WAA) in the US has recently released its 2009 survey findings on "Tapping the Potential of Web Analytics for Public Sector and Non-Profit Sites".

The survey asked three questions:

1. How are Web site managers in the public and non-profit sector measuring the performance of their web sites?

2. Can any KPIs used by many non-commerce organizations be used to measure the impact, effectiveness, and contributions of all non-commerce Web sites?

3. Can we develop a series of benchmarks for the key dimensions of visitor online interaction with the Web sites in the public and non-profit sectors?

124 respondents completed the survey – 83% of those came from the United States,.

Some of the findings include:

  • 60% only dedicate a few hours a week to web analytics – only 12.5% of respondents described themselves as web analysts and nearly 70% of organisations don’t have a dedicated web analyst;
  • monthly reporting is the norm;
  • traffic reporting is used by 82% of organizations;
  • only 10% link web analytics to return on investment;
  • US government sites track file downloads more often than others surveyed; and
  • Segmentation is not widely used.

The report provides some thought provoking key takeaways for government web analysts:

1. Conduct high-value, deeper analyses

2. Focus your analytics evangelizing on people in your organization who stand to benefit from Web analytics and have shown an interest in using analytics.

3. Use voice of customer, usability testing, and focus groups in tandem with Web analytics

4. Build official and unofficial alliances

5. Give more thought to how people want to consume Web analytics data.

It is interesting to compare these findings with the results from the 2008 Australian Web Analytics Survey conducted by Hurol Inan of Bienalto. Of the 208 respondents for the Australian survey, 20% were from government. When analysing the government respondents, the survey found that 60% of government organizations looked at web analytics as not important or less important as other web functions. Most government analysis consisted of reporting traffic – no one reported using advanced analysis.

Hurol’s analysis concluded that "Government remains significantly challenged in terms of identifying the objectives
and KPIs of web analytics, and also lacks the key support of management."

There are many similarities between the US and the Australian studies. It seems government still has some way to go when it comes to really analyzing their data and applying their findings to optimising their websites.

If you want to read more about these surveys, the Web Analytics Association has made their report available from their web site for a small charge. A presentation of the report’s findings is also available for free!

The 2008 Australian Web Analytics Survey is also available from Bienalto.

If you want more information about how to develop KPIs for your website, the eGovernment Resource Centre has a collection of links you might find useful as well as a section on Return on Investment.

Third Annual Australian Web Analytics Survey is now open

Bienalto is running the third annual Australian Web Analytics Survey and asking for responses.

It will only take 15 minutes of your time.
When you complete the survey you are in the running to win an iPod Touch 16GB, valued at $419. You’ll also receive the survey results as soon as they are published.

Last year’s survey showed that 77% of respondents were satisfied with web analytics data. Where does your organisation sit now? Bienalto want to know what’s changed when it comes to measuring the success of your site.

You can download last year’s results

The survey closes on Monday, 24 November 2008.

Web Analytics for Government

1 Day Web Analytics Course

Learn how to analyse a government website using Google Analytics, Urchin or another web analytics tool.

If you are currently using a web analytics tool to analyse your department’s website or are looking to add this to your website, then this course is for you.

In 2005 the Auditor General produced a report "Measuring the Efficiency and Effectiveness of E-Government". This report showed the importance of correctly measuring websites to provide evidence of the value of the online initiatives of government departments. This course will assist you to develop the skills to do just that.

In just 1 day we will take you from the basics of this tool through to advanced analysis. This course will use Google Analytics during the presentation, however the skills you learn during this course can be used in other web analytics tools such as:

  • Urchin
  • ClickTracks
  • WebTrends
  • Omniture
  • HBX

Participants are encouraged to discuss their needs in advance of attending this course. Participant websites will be used as case studies during the course with their permission.

Who Should Attend?

Managers & professionals working in Government, web developers working on government websites

  • Does your agency or department have a website?
  • Are you looking to understand how successful your website is in serving your constituents?
  • Are you interested in getting real results from your website?

If you answered yes to any of these questions, then this course is for you.

Where and When?

Melbourne – Wednesday October 22, 2008

Register at Panalyis.