Monthly Archives: February 2010

Web Analytics for Government Course in Melbourne 11 March 2010

1 Day Web Analytics Course in Melbourne on March 11, 2010

Learn how to analyse a government website using Google Analytics, Urchin or another web analytics tool.

If you are currently using a web analytics tool to analyse your department’s website or are looking to add this to your website, then this course is for you.

Who Should Attend?

Managers & professionals working in Government, web developers working on government websites


None. A basic understanding of websites and search engines is recommended.

What You Get

  • 1 full day of face to face training.
  • A detailed 91 page printed course manual for each attended.
  • Copies of the slides used in the course.
  • A certificate of attendance.
  • An example Excel KPI spreadsheet with the key formulas to track the success of your website.
  • Access to additional course materials, utilities & resources not available to the public on the Panalysis website.
  • A discount voucher 2 hour personal consulting & coaching session in Google Analytics & other professional services.

Learning Outcomes

After attending this training session you will be able to:

  • Understand what Google Analytics can do.
  • Install and configure Google Analytics.
  • Perform analysis on your website using Google Analytics.
  • Explain how Google Analytics can add value to your department.
  • Understand which reports you should use in Google Analytics to be effective in your running your website.
  • Set measurable business goals for your website and explain how Google Analytics can help you achieve these outcomes.
  • Use a range of Google Analytics reports to analyse your website’s performance against these goals.
  • Identify the visitor’s "primary purpose" for visiting the website and whether succeeded.
  • Evaluating the effectiveness of content on the website.
  • Understand common pitfalls / misinterpretations of Google Analytics reports
  • Discuss important issues in planning new business strategies based on analysis of your business’s website.

For more information:

More information is available or contact:

Panalysis Pty Ltd
Tel: 1300 368 553
Suite 2, Level 3, 71 Longueville Road, Lane Cove, NSW 2066 Australia


Registration form for: Melbourne, March 11, 2010


Google AdWords Seminars for Success in Melbourne: 22 and 23 April 2010

Topics covered include:

  • AdWords Basics: Discover the best ways to organise your campaigns and learn common search marketing lingo.
  • Keywords: Discover the keyword strategies that achieve the best results for your spend.
  • Tracking Results: Learn to identify ads and keywords that really work and to improve those that don’t.
  • New AdWords Interface: How to effectively use the new interface to save time and improve results.

Pricing for each day includes GST, seminar slides on a USB thumb drive, manual, Wi-Fi, lunch, $50 AdWords advertising credit and Google goodies.

  • Day 1 – AdWords: $499
  • Day 2 – AdWords Advanced: $499
  • Save Money! Two-day seminar package: $898

Go to for details

or contact :

Michael Mangold for assistance with questions, bookings and invoicing, phone 02 9960 6577 email

New Dilbert SEO Comic Strip - how to improve Google search ranking with keywords, inbound links and... a ritual sacrifice...

Take the A List Apart Web Professionals Survey

The A List Apart Web Professionals survey asks you about your professional skills, educational background, career prospects, job benefits – takes about 5 minutes to complete.

Web Analytics Books from Eric T. Peterson are now free

Eric has decided to provide his web analytics books

  • Web Analytics Demystified
  • The Big Book of Key Performance Indicators

as free pdf downloads.

Fantastic offering – don’t miss this one!