Category Archives: Search Engine Optimization

The history of search engines

Provided by PPC Blog – The History of Search: a Timeline

Search Engine History.

Infographic by the PPC


How does Google work

Courtesy of PPC blog – this is a great infographic showing how Google works.

How Does Google Work?

Infographic by PPC Blog

5 Articles you should read: 13 April 2010

Document Accessibility Should Begin at the Author Level, By Deborah Kaplan and Monir ElRayes. Government Technology, April 9, 2010. "…Significant progress has been made to improve the accessibility of content presented on Web sites, often in HTML format. However, the accessibility of other electronic formats, such as Microsoft Word documents and PDFs, still lags behind and is often added as an afterthought, if at all. Given the enormous volume of content created daily — often in the form of documents authored by individuals who know little about accessibility — this means far too much material is inaccessible to far too many people…."

SEO 101 – Parts 1 – 16, by Stoney deGeyter, Search Engine Guide, January 19, 2010 – April 1, 2010.

Part 2: Everything You Need To Know About Title Tags
Part 3: Everything You Need To Know About Meta Description and Keyword Tags
Part 4: Everything You Need To Know About Heading Tags and Alt Attributes
Part 5: Everything You Need To Know About Domain Names
Part 6: Everything You Need To Know About Search Engine Friendly URLs & Broken Links
Part 7: Everything You Need To Know About Site Architecture and Internal Linking
Part 8: Everything You Need To Know About Keywords
Part 9: Everything You Need To Know About Keyword Core Terms
Part 10: Everything You Need To Know About Keyword Qualifiers
Part 11: Everything You Need To Know About SEO Copywriting
Part 12: Everything You Need To Know About Page Content
Part 13: Everything You Need To Know About Links
Part 14: Everything You Need To Know About Link Anatomy
Part 15: Everything You Need To Know About Linking

Search and Rescue: How to Become Findable and Shareable in Social Media, By Brian Solis, Search Engine Watch, April 1, 2010. " Search isn’t an isolated experience. The act of looking for information is now fused with validation, which means the socialization of search will unite discovery with context and relationships. It all begins with where we purposely search for relevant content and also where we respond to interesting information that crosses our path…" Then read Optimize Your Brand for Sharing and Social Search in 11 Steps, By Brian Solis, Search Engine Watch, April 2, 2010. "Yesterday, we focused on how to make your brand findable and shareable in social media. A white paper by Gigya validates the shift to, and resulting importance of, social search and its dependence on crowd participation. Online businesses must optimize in order to earn referral traffic from social networks. .."

The 8-Step SEO Strategy, Step 1: Define Your Target Audience and Their Needs, Posted by laura, SEOmoz Blog, on April 6th, 2010. "… The first step in most marketing campaigns, Search Marketing included, is to start by defining your target audience.  Your target audience is a defined set of people who you are marketing your product to…"

Horizontal Attention Leans Left. Jakob Nielsen’s Alertbox, April 6, 2010. Summary: Web users spend 69% of their time viewing the left half of the page and 30% viewing the right half. A conventional layout is thus more likely to make sites profitable…

Google AdWords Seminars for Success in Melbourne: 22 and 23 April 2010

Topics covered include:

  • AdWords Basics: Discover the best ways to organise your campaigns and learn common search marketing lingo.
  • Keywords: Discover the keyword strategies that achieve the best results for your spend.
  • Tracking Results: Learn to identify ads and keywords that really work and to improve those that don’t.
  • New AdWords Interface: How to effectively use the new interface to save time and improve results.

Pricing for each day includes GST, seminar slides on a USB thumb drive, manual, Wi-Fi, lunch, $50 AdWords advertising credit and Google goodies.

  • Day 1 – AdWords: $499
  • Day 2 – AdWords Advanced: $499
  • Save Money! Two-day seminar package: $898

Go to for details

or contact :

Michael Mangold for assistance with questions, bookings and invoicing, phone 02 9960 6577 email

New Dilbert SEO Comic Strip - how to improve Google search ranking with keywords, inbound links and... a ritual sacrifice...

Google search snippets

Google has announced that they will now be making use of anchor tags and section headings in their search snippets, displaying them where it makes sense in their search results.

For most search results, Google shows you a few lines of text to give you an idea of what the page is about — we call this a “search snippet.” Recently, we’ve enhanced the search snippet with two new features that make it easier to find information buried deep within a page.

Normally, a search snippet shows how a page, as a whole, relates to a your query by excerpting content that appears near and around where your query terms show on the page. But what if only one section of the page is relevant to your search?

That’s where these new features can help, by providing links within the snippet to relevant sections of the page, making it faster and easier to find what you’re looking for.

To make this happen you need to ensure:

1. you use descriptive headings for your sections, especially in long multi-topic html documents. Use for example, Victorian Government web 2.0 initiatives, NOT Section 1.3.

2. you use a table of contents at the top of the page which uses anchor text to link to your section headings.

3. you don’t forget the anchor text for your section headings.

A Search Engine Land article by Barry Schwartz shows examples of how descriptive headings can be used in search snippets.

More reasons to use appropriate keywords that your searchers are using in the text of your documents, rather than bureaucratic policy speak.


Matt Cutts from Google on SEO

Matt Cutts, the guru from Google, has given a great presentation on the ins, outs and best practices for search engine optimization at Word Camp in San Francisco on May 30, 2009.