Stoney deGeyter at Search Engine Guide has published his best ever website marketing checklist. With more than 400 items within 23 categories, there is a lot to consider when marketing your website.
The 23 categories include:
- Domain name and URL
- Browser Issues
- Site logo
- Design considerations
- Architectural issues
- Navigation
- Content
- Content appearance
- Links and buttons
- Home page
- About us page
- Contact us page
- E-Commerce considerations
- Product pages
- Basket page
- Mini baskets
- Checkout process
- Login & My Account pages
- Help and FAQ pages
- Forms and errors
- Site Search
- Privacy and Security pages
- Site map
Although not all applicable to government websites, you can pick the ones which apply and do further research on them.
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