Tag Archives: Online marketing

Stoney’s Web Marketing Checklist

Stoney deGeyter at Search Engine Guide has published his best ever website marketing checklist. With more than 400 items within 23 categories, there is a lot to consider when marketing your website.

The 23 categories include:

  • Domain name and URL
  • Browser Issues
  • Site logo
  • Design considerations
  • Architectural issues
  • Navigation
  • Content
  • Content appearance
  • Links and buttons
  • Home page
  • About us page
  • Contact us page
  • E-Commerce considerations
  • Product pages
  • Basket page
  • Mini baskets
  • Checkout process
  • Login & My Account pages
  • Help and FAQ pages
  • Forms and errors
  • Site Search
  • Privacy and Security pages
  • Site map

Although not all applicable to government websites, you can pick the ones which apply and do further research on them.

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