Web Analytics for Government Course in Melbourne 11 March 2010

1 Day Web Analytics Course in Melbourne on March 11, 2010

Learn how to analyse a government website using Google Analytics, Urchin or another web analytics tool.

If you are currently using a web analytics tool to analyse your department’s website or are looking to add this to your website, then this course is for you.

Who Should Attend?

Managers & professionals working in Government, web developers working on government websites

Pre-requisites

None. A basic understanding of websites and search engines is recommended.

What You Get

• 1 full day of face to face training.
• A detailed 91 page printed course manual for each attended.
• Copies of the slides used in the course.
• A certificate of attendance.
• An example Excel KPI spreadsheet with the key formulas to track the success of your website.
• Access to additional course materials, utilities & resources not available to the public on the Panalysis website.
• A discount voucher 2 hour personal consulting & coaching session in Google Analytics & other professional services.

Learning Outcomes

After attending this training session you will be able to:

• Understand what Google Analytics can do.
• Install and configure Google Analytics.
• Perform analysis on your website using Google Analytics.
• Explain how Google Analytics can add value to your department.
• Understand which reports you should use in Google Analytics to be effective in your running your website.
• Set measurable business goals for your website and explain how Google Analytics can help you achieve these outcomes.
• Use a range of Google Analytics reports to analyse your website’s performance against these goals.
• Identify the visitor’s "primary purpose" for visiting the website and whether succeeded.
• Evaluating the effectiveness of content on the website.
• Understand common pitfalls / misinterpretations of Google Analytics reports
• Discuss important issues in planning new business strategies based on analysis of your business’s website.

For more information:

More information is available or contact:

Panalysis Pty Ltd
Tel: 1300 368 553
Suite 2, Level 3, 71 Longueville Road, Lane Cove, NSW 2066 Australia

Email: admin@panalysis.com.au

Registration form for: Melbourne, March 11, 2010