Web Analytics for Government

1 Day Web Analytics Course

Learn how to analyse a government website using Google Analytics, Urchin or another web analytics tool.

If you are currently using a web analytics tool to analyse your department’s website or are looking to add this to your website, then this course is for you.

In 2005 the Auditor General produced a report "Measuring the Efficiency and Effectiveness of E-Government". This report showed the importance of correctly measuring websites to provide evidence of the value of the online initiatives of government departments. This course will assist you to develop the skills to do just that.

In just 1 day we will take you from the basics of this tool through to advanced analysis. This course will use Google Analytics during the presentation, however the skills you learn during this course can be used in other web analytics tools such as:

  • Urchin
  • ClickTracks
  • WebTrends
  • Omniture
  • HBX

Participants are encouraged to discuss their needs in advance of attending this course. Participant websites will be used as case studies during the course with their permission.

Who Should Attend?

Managers & professionals working in Government, web developers working on government websites

  • Does your agency or department have a website?
  • Are you looking to understand how successful your website is in serving your constituents?
  • Are you interested in getting real results from your website?

If you answered yes to any of these questions, then this course is for you.

Where and When?

Melbourne – Wednesday October 22, 2008

Register at Panalyis.

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