Google taking over the world?

The Hungry Beast on the ABC has put together a quick snapshot about how Google maybe aiming to "own you"!


Web Analytics for Government Course in Melbourne 11 March 2010

1 Day Web Analytics Course in Melbourne on March 11, 2010

Learn how to analyse a government website using Google Analytics, Urchin or another web analytics tool.

If you are currently using a web analytics tool to analyse your department’s website or are looking to add this to your website, then this course is for you.

Who Should Attend?

Managers & professionals working in Government, web developers working on government websites


None. A basic understanding of websites and search engines is recommended.

What You Get

  • 1 full day of face to face training.
  • A detailed 91 page printed course manual for each attended.
  • Copies of the slides used in the course.
  • A certificate of attendance.
  • An example Excel KPI spreadsheet with the key formulas to track the success of your website.
  • Access to additional course materials, utilities & resources not available to the public on the Panalysis website.
  • A discount voucher 2 hour personal consulting & coaching session in Google Analytics & other professional services.

Learning Outcomes

After attending this training session you will be able to:

  • Understand what Google Analytics can do.
  • Install and configure Google Analytics.
  • Perform analysis on your website using Google Analytics.
  • Explain how Google Analytics can add value to your department.
  • Understand which reports you should use in Google Analytics to be effective in your running your website.
  • Set measurable business goals for your website and explain how Google Analytics can help you achieve these outcomes.
  • Use a range of Google Analytics reports to analyse your website’s performance against these goals.
  • Identify the visitor’s "primary purpose" for visiting the website and whether succeeded.
  • Evaluating the effectiveness of content on the website.
  • Understand common pitfalls / misinterpretations of Google Analytics reports
  • Discuss important issues in planning new business strategies based on analysis of your business’s website.

For more information:

More information is available or contact:

Panalysis Pty Ltd
Tel: 1300 368 553
Suite 2, Level 3, 71 Longueville Road, Lane Cove, NSW 2066 Australia


Registration form for: Melbourne, March 11, 2010

Google AdWords Seminars for Success in Melbourne: 22 and 23 April 2010

Topics covered include:

  • AdWords Basics: Discover the best ways to organise your campaigns and learn common search marketing lingo.
  • Keywords: Discover the keyword strategies that achieve the best results for your spend.
  • Tracking Results: Learn to identify ads and keywords that really work and to improve those that don’t.
  • New AdWords Interface: How to effectively use the new interface to save time and improve results.

Pricing for each day includes GST, seminar slides on a USB thumb drive, manual, Wi-Fi, lunch, $50 AdWords advertising credit and Google goodies.

  • Day 1 – AdWords: $499
  • Day 2 – AdWords Advanced: $499
  • Save Money! Two-day seminar package: $898

Go to for details

or contact :

Michael Mangold for assistance with questions, bookings and invoicing, phone 02 9960 6577 email

New Dilbert SEO Comic Strip - how to improve Google search ranking with keywords, inbound links and... a ritual sacrifice...

Take the A List Apart Web Professionals Survey

The A List Apart Web Professionals survey asks you about your professional skills, educational background, career prospects, job benefits – takes about 5 minutes to complete.

Web Analytics Books from Eric T. Peterson are now free

Eric has decided to provide his web analytics books

  • Web Analytics Demystified
  • The Big Book of Key Performance Indicators

as free pdf downloads.

Fantastic offering – don’t miss this one!

Two new articles published about Google analytics – annotations and grouping pages

Benjamin Mangold has just published two new articles on his blog Google Analytics Results about how to make better use of your Google Analytics reports.

The first article is called Make Notes in Google Analytics with Annotations – this takes you through a step by step process for setting up the annotations feature.

The second article is called Q+A: Grouping Pages in Google Analytics – this takes you through constructing a basic content drill down and how to do advanced table filters and profile filters.

Ben is a Google Analytics Authorized Consultant – his company Mangold Sengers offers basic, intermediate and advanced Google Analytics training courses.

I have attended his courses in both Google Analytics and Google AdWords training and have found them very helpful.