Some good introductory guides on Search Engine Optimization

Google has just published its Search Engine Optimization Starter Guide, so I thought it was time to list a few introductory guides on the topic.

Beginner’s Guide to Search Engine Optimization. by Rand Fishkin. SEOmoz, 2008. "This guide provides a complete overview of many of the processes, techniques and strategies used by professional search engine optimization specialists…"

Pandia Search Engine Marketing 101 – Written by Per and Susanne Koch. "Pandia’s Search Engine Marketing 101 will give you the basics of search engine promotion — knowledge you may use in your own optimization efforts or when buying services from others…"

Search Engine Marketing 101 – "This section of Search Engine Watch (formerly called A Webmaster’s Guide To Search Engines) is primarily for webmasters, site owners and web marketers. It covers search engine submission, optimization, and marketing issues. It explains how search engines find and rank web pages, with an emphasis on what webmasters can do to improve their search engine rankings by properly submitting, using better page design, and other tips…"

Search Engine Optimization Starter Guide – in pdf format (518kb) – (This document requires the use of Adobe Acrobat Reader). Google, 2008. "… following the best practices outlined below will make it easier for search engines to both crawl and index your content…" You can also convert PDF documents into alternative formats.

The Search Engine Dictionary – Pandecta Magazine, "The aim with the Search Engine Dictionary web site and the accompanying book is to establish a standard for search engine terminology by creating a comprehensive glossary of search engine terms…"

The Search Engine Marketing Glossary – SEObook.com. Provides a dictionary of search engine optimization (SEO) and search engine marketing terms and phrases.

Google AdWords Glossary – Google, 2008.

If you have come across any other introductory or beginner guides in SEO – let me know so we can add to the list.

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One response to “Some good introductory guides on Search Engine Optimization

  1. It is utmost important to prioritize the needs of your website, analyze all of your keywords and keywords strings. Optimize your top categories for the general keywords and at the same time have pages that are optimized for the targeted and specialized keywords.

    http://www.zscgcommerce.com/2012/01/keyword-strategy-focusing-on-general-keywords-vs-specific-keywords/

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