On August 5, Google launched Google Insights for Search. This product allows you to get a better understanding of search behaviour and provides some interesting new features such as a heat map to display search volume and areas of regional interest. It also allows you to do some great keyword research.
To access these great features you must be logged into your Google account (if you don’t have one you need to sign up for Gmail).
As an example I wanted to find out the Search Volume for the terms: "climate change" vs. "greenhouse gases" in the state of Victoria, Australia.
Here is the result of the search:
The Regional Interest I specified was Victoria in Australia which gave me this map and showed that it was specifically Melbourne.
This is what the map looks like for the whole of Australia:
And then you get these great related search terms list:
This is a really powerful way to start doing keyword research. These terms are what real people are actually searching for.
To access this fabulous tool visit Google Insights for Search and start playing – I highly recommend it!